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By
AFP-Relaxnews
Published
Feb 9, 2016
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Macy's launches ‘In Awe Of You' lifestyle brand

By
AFP-Relaxnews
Published
Feb 9, 2016

US retailer Macy's is partnering with media brand AwesomenessTV on a new range of clothes and accessories aimed at fashion-conscious teens.

In Awe Of You by AwesomenessTV dress, exclusively at Macy's - ©Business Wire


"Our junior customer is smart, dynamic and hyper-conscious of fashion and the latest trends," said Stephanie Muehlhausen, vice president/fashion director of ready-to-wear/Millennial. "AwesomenessTV is one of the leading sources of culture and entertainment for that customer, and our collaboration has resulted in an amazing collection that fits her lifestyle perfectly."

The collection includes mobile battery chargers and temporary tattoos alongside dresses and clutch purses and will be promoted by You Tube stars Vanessa and Veronica Merrell via a new video series, "Closet Wars" which is set to hit YouTube on Monday.

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