Maison Lejaby attracts Impala as majority shareholder

By

Anaïs Lerévérend

Published
Oct 30, 2014

While Maison Lejaby has talked a great deal about its relaunch, its search for investors since 2012, and its acquisition by Alain Prost, its has been very discreet in carrying out these plans. The search for new partners for the well-known brand’s further development has finally come to fruition, with the investment of Impala. 

The move has been confirmed by the investment firm, which already owns the male underwear brand Pull-In, but neither party has not gone into the details. The purchase of a majority stake will provide the brand, whose existing shareholders include its head Alain Prost, with a needed injection of capital.

The investment of Impala, which is chaired by the businessman Jacques Veyrat, will allow Lejaby to enjoy a more substantial financial base and will permet further development abroad. The new shareholder’s priority will clearly be to increase the distribution of the brand, which now enjoys an upscale positioning - or even a luxury positioning for its line made in France.

The investment firm confirmed its commitment to support the company and its “products and teams” in the long-term. Continuity should be assured, with Alain Prost maintaining his position as the leader and director of the relaunch. 

With a current turnover of 25 million euros, Maison Lejaby has set a goal of doubling that figure within 5 years.