Designer John Galliano, currently creative director at Maison Margiela, has announced that he will no longer be using fur in his collections. The decision comes after a number of other labels, including Gucci and Versace, have announced their plans to go fur-free.

Fashion labels have been scrambling to announce their decisions to eschew the use of fur over the past few months, and today it was John Galliano's turn to denounce the material in favour of support for animal wellbeing.

The reason for the U-turn? A serendipitous meeting with Dan Mathews, vice president of PETA USA, the designer said in an interview with Elle France. The creative also explained why he became a vegetarian.

"Nowadays we don't want a product, we want ethics, a label that defends values that we admire... We can be libertines and a lot of fun without fur!", Galliano told the magazine.

Gucci, Versace, Michael Kors, Giorgio Armani, Hugo Boss, Ralph Lauren, The Kooples, Calvin Klein, DKNY, and of course long-time vegan label Stella McCartney, all reject the use of fur in their collections.