86 100
Fashion Jobs
STAND OUT FOR GOOD
Brand Rep (Sales Associate)
Permanent · ANN ARBOR
JCPENNEY
Asset Protection SC Manager
Permanent · CEDAR HILL
JCPENNEY
Beauty Field Manager-Bay Area
Permanent · DALLAS
JCPENNEY
Asset Protection Manager-San Antonio, TX
Permanent · SAN ANTONIO
RALPH LAUREN
Associate Manager
Permanent · HERSHEY
A & F
Abercrombie & Fitch - Assistant Manager, International Market Place
Permanent · HONOLULU
A & F
Hollister CO. - Brand Representative, Galleria at Tyler
Permanent · RIVERSIDE
FOOT LOCKER
Director of Safety (Supply Chain)
Permanent · CAMP HILL
LEE
PT Keyholder, Estero, FL
Permanent · ESTERO
URBN
Free People: Merchandise Planning Manager
Permanent · PHILADELPHIA
URBN
Free People: Senior Merchandise Planner
Permanent · PHILADELPHIA
KOHLS
Operations Supervisor - Weekend Overnights
Permanent · EDGEWOOD
KOHLS
Full-Time Loss Prevention Officer
Permanent · SOUTH BURLINGTON
ADIDAS
Key Account Manager: Athletic Footwear
Permanent · PITTSBURGH
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GOSHEN
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · NAPLES
KOHLS
Shift Leader/Operations Manager - Weekend Night Shift
Permanent · PATASKALA
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · POOLER
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · MURFREESBORO
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader - us
Permanent · KAPOLEI
NAVY EXCHANGE
Buyer (Level i) - Beauty Care
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i) - Pet
Permanent · VIRGINIA BEACH
Published
Mar 2, 2014
Reading time
2 minutes
Download
Download the article
Print
Text size

Maje comes knocking on the door of luxury

Published
Mar 2, 2014

Maje Paris, such is the new name selected by Maje management for its new project, a line with its own visual identity, its own ad campaign and especially its own well-defined segment: entry-level luxury.

The small collection of some forty pieces will launch for autumn-winter 2014 and go on sale in early September in a very select group of the brand's stores. Store exclusivity is part of Maje Paris' aim to offer a certain exclusivity to those clients who do not want to see their outfits on someone else. The price tag twice or three times higher than the brand's main collection adds to the effect.

Banners at Maje's future flagship on the Champs-Elysées, to open this March. Photo: Maje


The press and buyers got their first look at Maje Paris during Paris Fashion Week on Sunday, March 2. The line presented jackets, coats, dresses and jeans, but also a few accessories (belts, shoes, bags). They stand apart from the current standard Maje line for their new sourcing, more elaborate finishing and high-quality materials.

The items use silk, cashmere, fur, leather, hand embroidery, which obviously raises the price: a dress costs nearly 1000 euros on average, a shirt 550 euros and a coat is 1300 euros.

The line is designed by creative director Judith Milgrom as the ideal wardrobe for day or night and is expected to be available in some twenty stores for the first season.

These include mainly Maje flagships such as Madrid, Dubai, and of course, their newest locations in Paris: rue Scribe, rue de Grenelle and especially the Champs-Elysées.

Some department stores might also carry the new line, but only in special Maje Paris corners situated in more upscale sections.

Yves Benoliel, head of marketing and brand communication for the SMCP Group, said: "Careful, we are not trying to do luxury — we are simply responding to the demand of a more refined clientele."

Nevertheless, the line's suppliers and manufacturers are all from the luxury industry and predominantly French.

Copyright © 2024 FashionNetwork.com All rights reserved.