×
40 982
Fashion Jobs
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton

Mango puts bloggers head-to-head

Published
today Mar 23, 2011
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

"Mango loves fashion bloggers" is the name of the new project launched by the Spanish clothing retailer. With the aim to give bloggers around the world an opportunity to prove their styling skills, Mango preselected 7 talented fashionistas to take part in the two-stage contest: The American Nathalie Suarez (natalieoffduty.blogspot.com), the Italian Chiara Ferragni (www.theblondesalad.com), the Mexican Andy Torres (www.stylescrapbook.com), the English Poppy Dinsey (wiwt.com), the Spanish Silvia Garcia (www.bartabacmode.com), the Swede Lina Söderström (linadimoda.freshnet.se) and the French blogger Denni Elias (thechicmuse.blogspot.com).

Mango
‘Mango Loves Fashion Bloggers’ project

For the first part, the latter are going to create two outfits which Mango fans on Facebook and Twitter will then decide between. The winner, to be announced around April 1st, will receive a cheque of 5,000 euros for a charity of her choice. As of now, people can go to Mango's website to vote for their favourite look (direct link).

As for the 2nd stage, each blogger will be invited to a “shopping night” organised by Mango in their respective countries. They will be filmed whilst giving styling tips to clients and once again, based on the videos, their performance will be judged by thousands of fans. This time, the lucky winner will receive a 20,000 euro cash prize and will become Mango’s new It Girl for the Autumn/Winter 2011 season, appearing on the brand’s catalogues and websites.

Mango
The seven bloggers, posing for the first stage of the contest

With this new "Mango loves fashion bloggers" project, the Spanish retailer is pampering the world’s bloggers. This strategy is definitely a lot different from that of its biggest Spanish competitor Inditex (Zara, Berschka, etc.), who drew the wrath of bloggers after being accused of plagiarising their photos. One thing is for sure: these bloggers have become an absolute "must" for fashion brands, given the amount of collaborations and partnerships of all kinds to have emerged in the last few seasons (La Redoute, H&M, André, Pimkie, among others).

Copyright © 2019 FashionNetwork.com All rights reserved.