Mara Hoffman to launch activewear line
Mara Hoffman is expanding its line beyond ready-to-wear and swimwear to include activewear, which will launch next month. The brand is the latest to dip into the growing trend.
The activewear collection, which consists of leggings, bra tops, tank tops, t-shirts, rompers, sweaters, sweatpants, jumpsuits and a yoga mat, will be carried at Bloomingdale’s, Carbon38, Shopbop and Net-a-Porter at launch.
In addition to the launch of the new collection, Hoffman will also relaunch her e-commerce site next month that was developed by One Rockwell. The website will be more interactive and easier to navigate on mobile devices.
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