Highly anticipated Marc Jacobs perfume Decadence will hit stores this October.

The latest Marc Jacob's olfactory creation is exuberant and anti-conformist combining luxury and a spirit of irreverence, a perfect representation of the fashion house.

Created by master perfumer Annie Buzantian in collaboration with Ann Gottlieb and Marc Jacobs, the fragrance opens with gourmet notes of Italian plum, iris and saffron associated with the Bulgarian rose and jasmine sambac. The dry down is elevated by notes of liquid amber and papyrus wood.

On the design front, the new release is inspired by Marc Jacobs' collections, in particular its iconic fashion handbags. The bottle is shaped like a bag with a python skin bottle top, a gold chain and tassel making the general aesthetic very couture.

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Adriana Lima, the face of Decadence

The Marc Jacobs house announced last May that ultra-sexy supermodel Adriana Lima had been chosen to represent the new perfume. In a campaign by Steven Meisel, the Victoria's Secret Angel is as sensual as ever, biting down on the golden chain of the Decadence bottle.

Prices for eaux de parfum will be $70 for 1 oz, $95 for 1.7 oz and $120 for 3.4 oz.