Marc Rosen launches MRA Studio division

By

Obi Anyanwu

Published
Aug 31, 2016

Marc Rosen Associates this week launched MRA Studio, a new division of the company.

 
MRA Studio offers unique marketing and design services for emerging designers hoping to launch a signature scent, make-up collection or skincare regime, or for niche brands and lifestyle brands aiming to expand into the beauty category.
 
“The relationship from fashion to fragrances is well established,” said Rosen on the MRA Studio website. “Expanding the consumer’s relationship with a fashion designer by embracing their new fragrance will create a sense of loyalty and awareness by underscoring the brand’s voice.”

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Rosen launched his own firm, Marc Rosen Associates, in 1989 after serving as Vice President of Corporate Design and Communications for Elizabeth Arden Global for over a decade. The seven-time FIFI award winner developed his branding philosophies after working with beauty and fashion companies Coty, Revlon, Oscar de la Renta, Avon, Fendi, Burberry and Estée Lauder among others.
 
Rosen leads MRA Studio alongside Creative Director Felipe Sena.