Mark's wins Cannes Lions Award
Mark's won the award for its marketing efforts for its The Colder it Gets campaign. The fully integrated campaign partnered with The Weather Network to run a promotion that provided discounts based on real-time temperatures in each city. The daily low was converted into the discount for the day and provided customers with a store-wide sale based on the weather temperature outside. For example, a minus 18 degree day, equaled an 18 per cent off everything in-store discount.
“The retail and marketing world is always evolving and we know we need to constantly change the way we think, so we can continue to move forward and make an impact," says David Lui, Vice-President of Marketing, Mark's, in a news statement.
Mark's is part of the Canadian Tire family of companies since 2001. It provides Canadians with apparel and footwear for everyday work and everyday living by focusing on a core business of developing durable, high quality and comfortable items for casual and industrial applications.
Founded in 1954, the Cannes Lions awards is a global event for creative communications.
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