×
40 258
Fashion Jobs
AVEDA
Aveda Advisor - 15 Hrs - Shops at Columbus Circle - New York,ny
Permanent · New York
SHOW MY LINE
Women's Luxury Ready-tO-Wear Production Manager
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles

Marlboro Classics reinvents itself

Published
today Jul 1, 2009
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Profiting from the Pitti Immagine Uomo trade show, which was held on the 16-18 June in Florence, the Valentino Fashion Group label Marlboro Classics revealed its new identity, starting with a new name: MCS Marlboro Classics. In addition to the name, the spring-summer 2010 MCS Marlboro Classics came with men’s, women’s and accessory lines with a more urban look. Could the Marlboro Classics man be in the process of leaving the austere vistas of the Midwest for a more modern way of life?

Malboro Classics
New identity for Marlboro Classics, from now on MCS Marlboro Classics

Since its creation the label has opened 2,400 points of sale across 40 countries and saw a turnover of €170 million in 2008, and now the brand is looking to reorient itself and adapt to new trends in order to stay competitive.

Therefore, the collections on offer, alongside the classic lines which have given the brand its identity, will include more colourful clothes that will retain the same vintage spirit thanks to new manufacturing techniques.

Malboro Classics
Collection from MCS Marlboro Classics

Over the last few seasons MCS Marlboro Classics has started to change direction, an example of which is that the Marlboro Classics logo will now be placed on the back of the clothes, and this change should continue over the next four years.

By Jonathan Fulwell (Source: Sarah Ahssen)

Copyright © 2019 FashionNetwork.com All rights reserved.