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Published
Jul 18, 2016
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Mavi launches Indigo Move collection designed by Adriano Goldschmied

Published
Jul 18, 2016

Turkish denim brand Mavi announced on Monday a partnership with Adriano Goldschmied on Indigo Move, a new, elevated lifestyle and athleisure collection launching this September.


The Mavi Indigo Move campaign featuring Elsa Hosk


 
The Indigo Move collection is designed by Goldschmied and is inspired by comfort and the active lifestyle. The designer aimed to capture Mavi’s “perfect feel” philosophy through clean, sporty styling and signature design details. The collection consists of 24 women’s styles and 13 men’s styles that are inspired by the athleisure concept and draw from Mavi’s classic mid-rise super skinny jean.
 
A few styles in the collection include leggings, super high-rise skinny jeans, gauchos, bomber jackets, track jackets, blazers, trench coats, jogger pants and blazers among others. The collection utilizes two exclusive denim fabrics named ‘Move’ and “Bi-Stretch’ that are built for comfort and activity. Both fabrics have movement, stretch and performance of activewear.

“We are excited to celebrate our 25th anniversary with the launch of Indigo Move and collaborating with Adriano Goldschmied” says Elif Akarlilar, Global Brand Director of Mavi. “Continuing our philosophy about movement, luxury, and staying ahead of denim trends, this collection is the epitome of all three categories. Designed by fabrics innovators and created with the latest indigo textile and fabric technology, Indigo Move is the next step in an athleisure lifestyle”.
 
The Indigo Move collection retails between $98 and $148 and is available now at the Mavi Brooklyn stores, the brand’s website and at other retailers worldwide.

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