Max Mara announces increase in 2015 turnover
Max Mara finished 2015 on a high note “with a small growth of 5 to 10 percent across all fronts,” says the president of the Italian fashion brand, Luigi Maramotti, in a Milan daily newspaper titled MF Fashion.
In 2014, the group which holds 19 labels and over 2400 stores across 100 countries, had a turnover of 1.34 billion euros, among 60 percent of which were exports.
One of Max Mara’s major projects is the development of its digital properties. “The web is a territory in which we need to invest. Four years ago, we created an internal start-up that manages our platforms and e-commerce site which today accounts for 5 to 10 percent of our total sales,” says Luigi Maramotti, while also announcing the launch of a dedicated site for Sportmax, next fall.
The brand is notably present in the United States with its Max Mara and Marina Rinaldi labels. He organized a dinner gala in New York on April 26 to celebrate the first anniversary of its it bag dedicated to the Whitney museum of American art, in New York, the Whitney Bag, launched in April 2015.
The bag was created by Max Mara and the Renzo Piano Building Workshop for the opening of the museum’s new building, located in the Meatpacking District.
Other important markets for Max Mara includes China. The brand plans to organize a large event in Shanghai, in December, with a fashion show for its fall 2017 pre-collection.
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