×
104 358
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Detective, Roosevelt Field - Full Time
Permanent · Garden City
BLOOMINGDALE'S
Outlet Keyholder Selling, Northbrook - Full Time
Permanent · Northbrook
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Willow Grove - Part Time
Permanent · Willow Grove
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Liberty Place - Full Time
Permanent · Philadelphia
BLOOMINGDALE'S
Asset Protection Supervisor, Chestnut Hill - Full Time
Permanent · Newton
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Hiram
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Danville
FOOT LOCKER
Overnight Assistant Operations Manager
Permanent · Hialeah
MACY'S
Asset Protection Detective, University Town Center - Part Time
Permanent · San Diego
MACY'S
Asset Protection Detective, Newport Centre - Full Time
Permanent · Jersey City
MACY'S
Asset Protection Security Guard, University Town Center - Flex
Permanent · Sarasota
MACY'S
Asset Protection Officer, Sacramento Cfc - Full Time
Permanent · Sacramento
MACY'S
Asset Protection Officer, Cheshire - Full Time
Permanent · Cheshire
MACY'S
Asset Protection Supervisor, Bailey Road - Full Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Officer, Columbus - Full Time
Permanent · Columbus
MACY'S
Asset Protection Officer, Cheshire - Part Time
Permanent · Cheshire
MACY'S
Asset Protection Officer, Secaucus D2C fj - Part Time
Permanent · Secaucus
MACY'S
Asset Protection Detective, Mall of Louisiana - Part Time
Permanent · Baton Rouge
MACY'S
Asset Protection Officer, Bailey Road - Part Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Detective, Modesto Vintage Fair - Full Time
Permanent · Modesto
MACY'S
Asset Protection Detective, Fashion Valley - Full Time
Permanent · San Diego
MACY'S
Asset Protection Officer, Cheshire - Full Time
Permanent · Cheshire
Translated by
Robin Driver
Published
Apr 23, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Maxime Simoëns' M.X brand off to a strong start

Translated by
Robin Driver
Published
Apr 23, 2018

Last June, around the same time that he was named creative director at Azzaro, taking charge of the label's haute couture, and men's and women's ready-to-wear and accessories lines, designer Maxime Simoëns opened the first M.X boutique at 13 rue Vieille-du-Temple in Paris' le Marais neighbourhood. 


A look from designer Maxime Simoëns' M.X - DR


Launched a year ago and positioned as a sportswear and casual brand, M.X has achieved "its objective for 2018," explains Maxime Simoëns, "and we're even hoping to double our revenue next year". 

M.X has fast established itself as a lifestyle brand, having offered a complete menswear wardrobe since its launch: shirts, sweatshirts, polos, eveningwear, sportswear, denim, underwear and accessories, from jewellery to backpacks. "M.X isn't just a brand of products, but a brand universe, and it's by communicating through this lifestyle that we establish our aesthetic", reveals the French designer. 

This fact is further demonstrated by the brand's e-shop, which was launched this week and is an important new growth area for M.X. Simoëns explains that the e-commerce experience was "built around the desire to interact with our customers, one of the key points of our strategy". In order to achieve this aim, the site has a social wall which showcases the best looks published by customers on social networks, rewarding featured fans with personalised benefits. 

A second boutique is now in the pipeline and, in parallel to this retail expansion, the designer has also been developing the brand's wholesale segment, meaning M.X is now present in 51 points of sale around the world. 18 of these stores are in France (and include concept shop l'Exception), with the United States, China and Japan accounting for the rest of the locations, among which Tokyo's Guilt is worthy of particular mention. 

And Maxime Simoëns looks to have even more ambitious expansion plans in mind for M.X, aiming to double the brand's global points of sale by 2019, with Japan and South Korea identified as priority markets. 
 

Copyright © 2021 FashionNetwork.com All rights reserved.