Menlook.com expands global coverage
Launched in September 2010 by the Meninvest group, founded by Marc Menasé, multi-brand e-shop Menlook.com is integrating itself in the international market. After launching a UK version by the Summer, Menlook will then do the same in Germany at the beginning of 2012. For each country, Marc Menasé has asked his teams to develop a « national » service, meaning that he wants each website to offer brands according to its market, as well as adapting the service to local preferences. While developers in charge of the UK will be based in Paris for the time being, those working on the German website have been allocated to Germany. “The German market is very specific when it comes to some services, return rates, etc”, Menasé explained.
This newly-launched website is aready positioning itself among the leaders of men’s fashion online. When shopping online, the vast majority of male consumers find themselves in a mixed sex website. Marc Menasé thus highlights the need for a service dedicated to fashion for men under the age of 40. “They are almost just as interested in fashion as their wives”, he explained. Marc Menasé also noted that, out of the 5 million unique visitors that Meninvest gets every month, 25% of them come for the group’s e-commerce service.
Today, Menlook.com offers around 110 brands, but that number will be going up to 180 by the Fall/Winter season. Some of the brands that have been recently added to its offering are Acné, Kitsuné, Lacoste L!ve and Paul & Joe.
The website is also preparing for the launch of its own collection. “The idea is to offer around 50 basic pieces that symbolise a man’s wardrobe. It will include sweaters, t-shirts, polos, shirts, and lether accessories, etc. The shirts section will be managed by Saint-Sens, a tailored-shirts website bought by Meninvest Nldr some time ago, while Estime, the group’s accessories website (and brand), will be in charge of leather goods. Manufacturing will take place in Italy and Portugal in order to ensure high-quality products. Sweaters will cost at least 100 euros, shirts 60 euros and socks from 5 to 7.
Another five capsule collections are also expected to come out in time for the next A/W season, where collaborations with Paul & Joe and Melinda Gloss have aready been confirmed. “We want to be different from the others in the market”, emphasised Marc Ménasé.
Furthermore, Menlook.com has just announced that it also plans to sell perfumes and beauty products for men, with a choice of around 30 different brands.
The men’s fashion website is also the creator of GQ Magazine’s e-shop www.gqmagazine.fr/boutique, which offers selected pieces sold by Menlook to its online visitors. Moreover, Menlook works together with lefigaro.fr on its editorial line on men’s fashion. The website also already operates one monobrand store, located on Bonaparte street in Paris.
But Meninvest is investing on many other things besides Menlook. We know that Marc Ménasé has also just partnered with Editions Jalou in order to manage the company’s website Jalou.net, which has just launched an e-commerce option. The goal is to develop websites for other companies: “We want to make around 3 to 4 websites every year. But no more”, said Ménasé. The first one on the list: Melinda Gloss.
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