Messe Frankfurt to launch Boulevard Prêt-á-Sale trade show in 2017

By

Obi Anyanwu

Published
Aug 17, 2016

International trade show organizer Messe Frankfurt announced on Wednesday that it has joined forces with fashion industry veterans Arnold and Bruce Zimberg to launch Boulevard Prêt-á-Sale. The new trade show will be held in New York City twice a year in March and October.

 
Boulevard Prêt-á-Sale was created with an eye on the present and future state of retail sales. The trade show is the first of its kind offering global retailers the opportunity to meet with brand-name apparel, accessory and footwear companies all at once.
 
The debut show will be held at the Jacob Javits Convention Center’s River Pavilion from March 21, 2017 through March 23, 2017, and it will focus solely on menswear. In October, Boulevard Prêt-á-Sale will feature both menswear and womenswear together.

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"The retail industry is in a state of tremendous change, with shoppers looking for value more than ever before, and retailers looking to provide them with the best products available," said Arnold Zimberg, co-founder, boulevard prêt-à-sale. "Value retailers are the most important retailers of today, and of tomorrow, and they are not given the same exposure to fashion brands, or the opportunity to develop the same relationships with manufacturers and designers. Boulevard prêt-à-sale will offer networking opportunities to those retailers and allow them to better cultivate their offerings for customers. Most importantly, this show is about helping both brands and retailers reestablish a return on investment."
 
The introduction of Boulevard Prêt-á-Sale expands Messe Frankfurt’s New York City show offering, which currently includes Texworld USA, Apparel Sourcing USA and Home Textiles Sourcing Expo.