Michael Kors announces new Formula 1 partnership with McLaren-Honda
Michael Kors has announced its new partnership with McLaren-Honda, making the brand the official lifestyle partner of the world championship Formula 1 team.
The Michael Kors brand embodies the fast, jet-setting lifestyle, which makes Formula 1 a natural vehicle to grow the brand's men's business in Europe.
“Michael Kors and McLaren-Honda are pioneers in their respective spaces, and we firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world,” says John D. Idol, Chairman and Chief Executive Officer of Michael Kors.
This is the brand's first foray into Formula 1.
Ron Dennis, Executive Chairman and CEO McLaren Group explained, "the corporate cultures of both McLaren and Michael Kors encompass a common dynamism and adventurism, as well as a shared commitment to a similarly relentless pursuit of perfection, and as such the two brands are extremely well suited to a long-term partnership."
Michael Kors branding will sit prominently on both the drivers' overalls and on the McLaren-Honda MP4-31 car.
The designer himself commented, “This partnership is about the convergence of style and speed, which is inherent to both the Michael Kors and McLaren-Honda DNA. There is an energy, sophistication and confidence to both of our brands."
To celebrate the partnership, Michael Kors will release 50 limited edition men's black leather jackets exclusively sold in the Michael Kors London flagship.
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