Michael Kors welcomes Scott Zalaznik
Michael Kors announced on Friday the appointment of Scott Zalaznik to the newly created role of SVP of Digital & Ecommerce.
In a news statement, John Idol, Chairman and CEO of Michael Kors explains Zalaznik will play an important role in his new position in integrating and evolving the brands digital strategies in support of their long-term growth, especially as they prepare for multiple international ecommerce launches.
“Our objective is to create the best possible omni-channel experience for our customers around the world, and we’re excited to have Scott’s expertise and leadership as we move toward that goal,” Idol says.
Zalaznik was previously Head of Global at digital start-up xAd and spent more than 15 years at Sprint/Virgin Mobile/Boost Mobile in various roles including VP of Digital Sales, Service and Marketing.
Zalaznik’s appointment is effective February 29. He will report to Jaryn Bloom, Group President, Retail.
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