Milly opens LA pop-up at Fred Segal on Sunset
New York-based womenswear brand Milly is opening a six-week-long pop-up shop in LA, at Fred Segal on Sunset. The shop will showcase pieces from Milly's spring/summer 18 Wildflower collection.
Milly co-founder and creative director, Michelle Smith, said in a release that Milly has "a Californian vibe" explaining that this made a pop-up in LA a natural choice to celebrate this season's collection.
Smith stated that the LA pop-up offers a curated "exclusive capsule” of the brand's signature look. Brightly colored draped and pleated dresses, tops, tanks, and hoodies are offered in the assortment. The pop-up will also showcase swim and eveningwear pieces.
Price points for the pop-up range from $80 for tanks to $700 for dresses. Tops sit at the $200 price point.
The brand announced the pop-up on Instagram today with the caption "LA watch out!"
Milly x Fred Segal is open March 22 and runs for six weeks through the end of April. It is located at Fred Segal in West Hollywood, at 8500 Sunset Blvd.
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