×
99 116
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · Houston
TJ MAXX
lp Detective
Permanent · Homestead
TJ MAXX
70118-Loss Prevention Detective, Newbury st, Boston, ma
Permanent · Boston
HOMEGOODS
lp Detective
Permanent · Frederick
TJ MAXX
70118-Loss Preventon Detective, Downtown Boston, ma
Permanent · Boston
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Chattanooga
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Norman
MACY'S
Asset Protection Detective, Bridgewater Commons - Full Time
Permanent · Bridgewater Township
MACY'S
Asset Protection Security Guard, Presidential Markets - Full Time
Permanent · Snellville
MACY'S
Asset Protection Detective, Santa Ana Mainplace - Part Time
Permanent · Santa Ana
MACY'S
Asset Protection Detective, Reno Meadowwood - Full Time
Permanent · Reno
MACY'S
Asset Protection Detective, Topanga - Part Time
Permanent · Los Angeles
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Outlets at Orange - Full Time
Permanent · Orange
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Roosevelt Field - Part Time
Permanent · Garden City
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Palmdale
KOHLS
Full-Time Loss Prevention Officer
Permanent · Pleasant Hill
KOHLS
Human Resources Generalist - Logistics
Permanent · DeSoto
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · West Des Moines
COTY
sr. Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Independents
Permanent · Los Angeles
GAP
Design Director - Women's Concept
Permanent · New York
Published
Jan 12, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Miss Sixty: relaunch takes shape

Published
Jan 12, 2015

The plan to relaunch Miss Sixty is taking shape. Last October, the group, which was acquired two years ago by Asian investment firm Crescent Hyde Park, leaked elements of its recover plan to the press. The plan is now more concrete with the reopening of its redesigned flagship in Rome as well as a new store planned for London in March.

Its store in Rome. Photo: Miss Sixty


After injecting 100 million euros into the Italian company, the firm began work on a 50 million euro revival plan with an initial phase primarily focused on Miss Sixty.

The initial products, far less focused on denim and more focused on ready-to-wear, have now been released, although the business’ wholesale recovery isn’t scheduled until 2016. Miss Sixty has nevertheless gone on the offensive as regards direct sales.

Its website is already active for fall/winter. But the brand is also implementing a new store strategy. It overhauled its flagship store at 179 Via del Corso Como in Rome in mid-December with a concept that plays with gold and shiny materials while showcasing skirts and dresses, while also retaining display space set aside for jeans.

England will in all likelihood be the second market to get a next generation Sixty store. According to Drapers, the brand has decided to close its Carnaby Street store in London, which housed the group’s various brands, by the end of March. It will be replaced by a new store dedicated solely to Miss Sixty. The group has suggested that it will be located on South Molton Street near Oxford Street. The store located in the Westfield London shopping center in White City should be renovated in April. The British press has also indicated that the brand will close its store at 42 Kensington High Street and replace it with a location in Knightsbridge.

The group still has 12 stores worldwide and has announced its intention to open ten additional locations in the coming seasons, including in Berlin and Paris.
 

Copyright © 2021 FashionNetwork.com All rights reserved.