Nov 3, 2016
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Missguided casts 88-year old woman in new campaign

Nov 3, 2016

British fashion brand Missguided has never been one to shy away from unconventional models. After casting 49-year old Baywatch actress Pamela Anderson for the SS16 campaign, the brand has unveiled its newest ‘Missguided babe’: 88-year old Baddie Winkle.


Fronting the new partywear campaign, Baddie (real name Helen Ruth Elam Van Winkle) presents an eclectic collection for the holiday season wearing a pink faux fur coat, glossy mini skirt, velvet top and silver trainers.

The campaign is set in a technicolour London nightclub, where the octogenarian model demonstrates it is possible to party in style at any age.


Baddie Winkle has gained a cult following on Instagram due to her original outfits which regularly include multicolour jackets, rainbow earrings and slogan t-shirts reading everything from “Prickly Bitch” to “Hotline Bling”.

“She is a true icon, inspiring people to wear and be whoever they want, ignore the basics and always, always stay wild. Describing herself as 'savage with a golden heart' she is the bad ass 88 year old that we all want to be”, says Missguided

Earlier in September, the Manchester-based brand also recruited notorious American model and actress Amber Rose, who is famous for her curves and blonde buzz cut, to star in a clothing campaign.

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