Miu Miu brings pop-up exhibit to South Coast Plaza
Miu Miu has installed two large-scale Miu Lady handbags in the Jewelry Court of South Coast Plaza to celebrate the Orange County mall's 50th anniversary.
The Miu Miu MiuLady exhibit is a 1,000 square foot installation paying tribute to the jeweled handbags carried by celebrities including Taylor Swift and Elle Fanning. Two giant jewel-decorated Madras leather handbags are showcased in the space. The story of the bags is played on video monitors inside the exhibition.
South Coast Plaza is the latest stop for the MiuLady exhibit. It has been on a global tour and most recently was in Kuala Lumpur, Malaysia. The pop-up will undoubtedly serve as a destination for style bloggers looking to take photos next to the oversized iconic handbags, and will also drive foot traffic to the revitalized Miu Miu boutique in the mall which sells a full range of Miu Lady bags including the new fall collection.
In addition to the Miu Miu pop-up, South Coast Plaza has partnered with a number of other brands to create limited edition merchandise exclusively sold at SCP for its 50th Anniversary. Examples include exclusive Gucci, Versace, Bottega Veneta and Kate Spade New York handbags, Roger Vivier shoes, a Roberto Cavalli dress and a Dior watch.
Miu Miu's MiuLady pop-up will be at South Coast Plaza from October 6th through the 17th. Miu Lady handbags retail for $2,100 and are sold in a range of colors.
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