Moncler has added a new branch to its international retail network, by opening its first store in San Francisco, and more precisely in Union Square, a choice shopping location in the heart of the city.

The new showcase was designed by architects studio Gilles & Boissier, who have been collaborating with the brand for several years. It is the first Moncler store in California to feature this design. The store extends over two floors for a total area of approximately 275 m². It carries Moncler's ready-to-wear and accessories collections for men and women, including the Moncler Grenoble line, focused on more technical, high-performance items.

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A large display-window to the right of the entrance opens up on the Moncler world. The interiors are enhanced by smoked oak panelling on the walls and ceilings, by the contemporary look of the sales counters in glass and metal, and by the Karnak marble floors. The concept is inspired by the brand's Alpine origins.