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Published
Dec 5, 2016
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Monica Vinader opens first US store in New York

Published
Dec 5, 2016

British affordable luxury jewellery brand Monica Vinader has announced the opening of its first store in the US at 151 Spring Street, SoHo, New York.


Monica Vinader's first boutique in NY is located at 151 Spring Street, SoHo - Photo: Monica Vinader


With The Duchess of Cambridge, Kate Winslet and Alicia Vikander among its many high profile customers, the brand is known for its friendship bracelets, vibrant gemstones and on-trend diamond pieces.

The NY boutique occupies a space of 1,600 sq ft and was designed by Vinader herself and a team of architects. Limed brick walls and reclaimed floor from the original build are contrasted with mid-century furniture in Yves Klein blue velvet and an Italian 1950s Stilnovo chandelier. 

“This store really feels like my first home in New York. I have combined our distinctive jewellery cabinets with my collection of mid-century and modern furniture and lighting, keeping all the details of this gorgeous SoHo space, allowing it to shine,” said Vinader, who founded the brand in 2007.

The opening of the first store in the US is part of the brand’s expansion plans following a £20m investment from Piper and Winona Capital in February this year.

The business has seen turnover treble in the last three years to reach £23m. It has three standalone stores in London, a rapidly growing footprint in the US and Asia and an e-commerce platform. 

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