Movado to expand smartwatch technology to Coach, Hugo Boss, Tommy Hilfiger and others
Movado announced at Baselworld 2016 that it is partnering with HP Inc. to expand the smartwatch to several brands in its portfolio, including Coach, Hugo Boss, Lacoste, Juicy Couture, Tommy Hilfiger and Scuderia Ferrari.
"Movado Group focuses on creating beautifully designed watches and these new smartwatch collections reflect, first and foremost our design-focused vision," stated Ricardo Quintero, President of Movado Group. "Our collaboration with HP enables us to increase market share in the wearable technology sector with the introduction of striking timepieces enhanced with leading-edge technology."
In 2015, Movado launched the Movado Bold Motion, and plans to present additional styles for men and women at Baselworld. The Bold Motion offers notifications for calls, emails, texts, social media updates and appointments, as well as time and date. In addition, the watch can track activity and works with iOS and Android. The watch retails for approximately $195.
Movado Group, headquartered in Paramus, New Jersey and Bienne, Switzerland, manufactures watches in Switzerland. The company employs over 1,330 people and has sales and distribution offices around the world.
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