Neiman Marcus debuts wellness beauty shop
While the beauty department at Neiman Marcus is associated with luxury brands like Natura Bisse, Chanel, Eve Lom and Yves Saint Laurent, the high-end department store recently debuted a Wellness Shop at its Northpark and Willowbend locations (Dallas and Plano, Texas respectively) on June, 9.
The Wellness Shop is an extension of the activewear department (NM Active) that is stocked with wares from brands like Tory Sport, Alo Yoga and Blanc Noir. “With the opening of the The Wellness Shop at Northpark and Willowbend, within our NM Active apparel and lifestyle areas, we've added an edited assortment of unique natural, organic, and clean beauty brands,” Jim Gold, Chief Merchandise Officer, Neiman Marcus, told FashionNetwork.com. "NM Active serves as a one-stop-shop for customers seeking a fashionable, healthy and active lifestyle."
Of the 23 products on offer, 21 are new to Neiman Marcus and are classified as either natural, organic, eco-cert or clean and green—8 Greens, Tata Harper and Kiehl's were already available. Products are organized by type (think serums, masks, supplements) rather than by brand, and the retail setup is open-sell, so customers can shop at their leisure. Some highlighted brands include Grown Alchemist, French Girl Organics, Hum, Joanna Vargas and Clean Fragrance.
The first NM Active shop opened at NorthPark (Dallas) in Fall 2015. There are currently 23 Active shops, with 14 additional stores opening in August this year. When it comes to The Wellness Shops, so far there are only plans to expand to Los Angeles, San Francisco and Chicago in August.
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