Neiman Marcus presents the 89th edition of its Christmas Book

By

Obi Anyanwu

Published
Oct 9, 2015

Neiman Marcus on Tuesday launched unveiled the 89th edition of its legendary Christmas Book. The 2015 version features a vast selection of fantasy gifts including an Iris Apfel for Bajalia trunk of accessories, a trip to India, Orphan Barrel Project and, for the first time ever, a surprise gift on the Neiman Marcus app.

The Christmas Book is considered to be the start of the holiday shopping season. The His & Hers fantasy gift tradition continues this year with the Ultimate Children’s Costumes in Mackenzie-Childs Trunks, and is the first time that the gift is for children. In addition, Neiman Marcus will donate a portion of the proceeds from each Fantasy Gift purchase to The Heart of Neiman Marcus Foundation.
 
“We’re excited to introduce the 2015 collection of fantasy gifts which continue the time-honored tradition of offering our customers the unique and high-quality items they’ve come to know and expect from Neiman Marcus.” said Jim Gold President & Chief Merchandising Officer of Neiman Marcus. “Each year we strive to exceed the expectations of our customers; hopefully they will agree that this year is no exception.”

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The Christmas Book first published in 1926 as a 16-page booklet that was initially intended as a Christmas card for the store’s most loyal customers.
 
Fantasy Gift prices range from $5,000 to $400,000.