Net-A-Porter and Mr Porter launch Christmas campaign
Party With The Porters is the name of the new Christmas campaign just launched by luxury e-tailer Net-A-Porter and the firm’s menswear site Mr Porter.
The unveiling of the third co-branded campaign comes as the two sites also launch their online gift stores in time for the Christmas shopping season.
But while the two sites are pureplay e-tailers, the campaign will be seen in the physical world too with the company promoting its Christmas line-up in out-of-home ads globally, as well as in print and, of course, through digital channels.
Online, it will also come with a series of short films built around gifting that show us more about The Porters and will run on the Net-A-Porter and Mr Porter YouTube channels during the Holiday shopping season.
The story of The Porters is built around hotel-set party celebrations with models Anais Mali and Ollie Edwards, photographed by Sebastian Kim, dancing among the e-tailers’ signature packaging while surrounded by products.
As with many Christmas campaigns these days, it’s as much about setting a mood as pushing specific products and it also aims to underline the company’s high level of customer service, such as its still-new At Home shopping consultations and the recently-launched Try-on & Wait premium delivery service.
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