Nike 6.0 to boost women’s surfing line
In 2005 Nike had launched its surfing line Nike 6.0, last year it opened its roundhouse in Hossegor, France; one of the most affluent surfing destinations in Europe. This year it seeks to further implement its brand awareness amongst women surfers by launching a film called "Leave a Message" available for free download May 24th (see trailer below).
“I see surfing everyday and share my life with the best surfers, but to see what what those girls do, you’ve got to see it for yourself to believe it”, explains Jason Kenworthy, the film producer and photographer of Nike 6.0 surfing team. This past two years Jason Kenworthy has been on tour around the world recording the surfers Carissa Moore (Hawai), Lakey Peterson (California), Laura Enever (Australia), Coco Ho (Hawai), Monyca Byrne-Wickey (Hawai) and Malia Manuel (Hawai).
In this manner Nike 6.0 hopes to boost its surfing line as well as consolidate its legitimacy in the female surfing spheres.
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