Nike launches Air Society in Toronto with local designers
Nike has teamed up with three Canadian designers for the launch of the Nike Air Society campaign in Toronto.
Launched earlier this month in NYC, Nike Air Society celebrates women and visible Nike Air technology as part of a special eight-week female-focused campaign happening in Nike stores across the United States.
Nike Toronto tapped designer brands Smythe, Hayley Elsaesser, and Markoo to each create three different looks inspired by a different Nike Air VaporMax shoe colourway including the Nike Air VaporMax Flyknit in Chrome Blush, worn by muse Amy Patel, the Nike Air VaporMax Flyknit in Pure Platinum, worn by muse Nadia Gohar, and the Nike Air VaporMax Flyknit in Black/Anthracite, worn by muse Sandy Gill.
The result is nine different looks centered around the Nike Air VaporMax and photographed by the infamous Matt Barnes that are completely shoppable online, as well as on display in three window installation at different locations along Toronto’s Queen West street.
“Through these Nike Air Society sessions, we are able to link physical and digital experiences and bring consumers closer to the Nike products they love most,” explained Kris Young, the VP/GM of North America Nike Direct stores, in a news statement.
The Nike Air Society campaign will also run in Niketown New York, Nike Soho, Nike Chicago, Nike Bucktown and Nike The Grove in Los Angeles through August 31.
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