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Published
Jan 19, 2017
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Nike unveils new retail experience in Miami

Published
Jan 19, 2017

Nike is set to open a new store in Miami on Thursday, revealing the sports retailers latest retail experience. The two-story 31,000-square-foot multi-sport storefront will be located at 1035 Lincoln Rd., in the heart of the City of Miami Beach’s shopping district.
 

Nike Miami Opens. - Nike


Similar to its new store in Manhattan’s SoHo, the new Nike Miami is designed to deliver the best of Nike products and personalized services through a number of unique spaces. Among these spaces, the store features three Nike+ Zones dedicated to running, soccer and basketball where consumers can try out the brand’s latest products.
 
Other sections include The Lounge, a women’s boutique within the store featuring a treadmill where consumers can test out products, as well as The Stands, another in-store space where consumers can connect with one another and experience live in-store programming.

Nike Miami features Jordan Brand and Nike Basketball product on the store's second floor, including iconic silhouettes and re-stocks.. - Nike

 
“Once again, we’re demonstrating how we are leading the future of sport retail,” says Heidi O’Neill, Nike’s President of Global Direct to Consumer, in a news statement. “Nike Miami offers some of the best products, services and experiences under one roof. Whether you’re gearing up for your first yoga class, committing to a New Year’s resolution, or kicking the soccer ball around on our in-store pitch, Nike Miami will help you raise your game.”

Nike Miami will offer some exclusive products, as well as re-stocks and Nike’s latest premium products, such as Kobe Fade to Black Pack, Kyrie 3 “What The,” and the Air Force 1 Ultraforce Mid.
 
The store design is inspired by the lifestyle of modern sport and features a unique installation from Miami artist Jessy Nite. The exterior of the building showcases a brise-soleil, a common architectural feature in South America and South Florida. The pattern  is comprised of two Nike icons: the waffle iron and the Windrunner.

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