Nike unveils new retail experience in Miami

By

Jennifer Braun

Published
Jan 19, 2017

Nike is set to open a new store in Miami on Thursday, revealing the sports retailers latest retail experience. The two-story 31,000-square-foot multi-sport storefront will be located at 1035 Lincoln Rd., in the heart of the City of Miami Beach’s shopping district.
 

Similar to its new store in Manhattan’s SoHo, the new Nike Miami is designed to deliver the best of Nike products and personalized services through a number of unique spaces. Among these spaces, the store features three Nike+ Zones dedicated to running, soccer and basketball where consumers can try out the brand’s latest products.
 
Other sections include The Lounge, a women’s boutique within the store featuring a treadmill where consumers can test out products, as well as The Stands, another in-store space where consumers can connect with one another and experience live in-store programming.

 
“Once again, we’re demonstrating how we are leading the future of sport retail,” says Heidi O’Neill, Nike’s President of Global Direct to Consumer, in a news statement. “Nike Miami offers some of the best products, services and experiences under one roof. Whether you’re gearing up for your first yoga class, committing to a New Year’s resolution, or kicking the soccer ball around on our in-store pitch, Nike Miami will help you raise your game.”

Nike Miami will offer some exclusive products, as well as re-stocks and Nike’s latest premium products, such as Kobe Fade to Black Pack, Kyrie 3 “What The,” and the Air Force 1 Ultraforce Mid.
 
The store design is inspired by the lifestyle of modern sport and features a unique installation from Miami artist Jessy Nite. The exterior of the building showcases a brise-soleil, a common architectural feature in South America and South Florida. The pattern  is comprised of two Nike icons: the waffle iron and the Windrunner.