Nixon appoints Athleta founder Scott Kerslake As New CEO
Nixon on Monday welcomed its new CEO Scott Kerslake, whose appointment was effective on August 21, 2017.
At Nixon, Kerslake will play a key role in the watch and accessories brand’s new focus on digital. The brand announced in June that it cut 13 jobs and will add 11 new positions that will be focused on its digital business in the coming year. A few of the new positions include VP of E-commerce and various digital marketing roles for social media.
"I am beyond excited to join the Nixon team. The brand has enormous global potential and is well-positioned for the future as a leader in the youth market," said Kerslake. "I have been a fan of the brands' ability to consistently harness the energy and creativity of the team from around the world into a distinct and leading point-of-view via the products they create."
Kerslake brings to Nixon 25 years of experience growing consumer brand products. He joins the California-based watch brand from Prana, where he served as CEO since 2009. Prior to joining Prana, Kerslake served as President of Miraval, a destination wellness spa and resort in Arizona, and he founded Athleta where he also served as CEO.
In addition, Kerslake will be based in Nixon's headquarters in Encinitas, CA.
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