×
81 783
Fashion Jobs
BLOOMINGDALE'S
Business Sales Manager - Cosmetics/Fine Jewelry/Handbags
Permanent · Honolulu
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time: Glendale
Permanent · Glendale
BLOOMINGDALE'S
Asset Protection Detective, Full Time: Short Hills
Permanent · Millburn
BLOOMINGDALE'S
Asset Protection Detective, Full Time: Chestnut Hill
Permanent · Newton
ESTÉE LAUDER
Keyholder - The Cosmetics Company Store - 20 Hrs - Leesburg Corner Premium Outlets - Leesburg,va
Permanent · Leesburg
ESTÉE LAUDER
Senior Financial Analyst, Finance North America, Mac
Permanent · New York
ESTÉE LAUDER
Director, HR Business Partner, na
Permanent · New York
MICHAEL KORS RETAIL INC
ft Sales Supervisor - Aventura, fl
Permanent · West Palm Beach
ABERCROMBIE AND FITCH CO.
Director, Digital Product Management (Remote)
Permanent · Columbus
BANANA REPUBLIC
General Manager - Woodbury
Permanent · Woodbury
BANANA REPUBLIC
General Manager - Norfolk Premium
Permanent · Norfolk
AIIR PROFESSIONAL
Brand & Digital Manager
Permanent · SCOTTSDALE
L'OREAL GROUP
Asst Mgr/Mgr - Brand Business Development & Sales Analytics
Permanent · New York
MACY'S
Manager, Asset Protection
Permanent · Roseville
MACY'S
Asset Protection Detective, State Street - Full Time
Permanent · Chicago
MACY'S
Asset Protection Security Guard, San Francisco Union Square - Full Time
Permanent · San Francisco
MACY'S
Asset Protection Officer, Bailey Road - Part Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Officer, Secaucus - Part Time (3840)
Permanent · Secaucus
MACY'S
Asset Protection Detective, Green Acres - Full Time
Permanent · Valley Stream
MACY'S
Asset Protection Officer, West Virginia - Full Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Hourly Supervisor, West Virginia - Full Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Officer, Secaucus st fj - Part Time (2840)
Permanent · Secaucus
Published
Sep 7, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nixon launches first European store in Paris

Published
Sep 7, 2014

On September 4, Nixon opened the doors of its new store in Paris’ upper Marais (3rd arrondissement).

For the Californian watch and accessories brand, the opening of the 900 square foot store at 14 rue Froissart is very significant.

It’s not only the brand’s first French store, but also its first European location. In other words, it’s the beginning of a new retail adventure for the company.

The store’s interior reflects the brand’s roots in board sports. Photo Nixon.


The brand has moved into a commercially dynamic neighborhood that includes the likes of Royal Cheese and Cuisse de Grenouille, not to mention the boulevard Beaumarchais which features Merci, Ami and APC and now awaits the arrival of Melinda Gloss and Kitsuné.

And with its arrival in France, the brand, which has roots in board sports, has developed a strong store concept centered on the consumer experience.  

The space features wall-sized screens displaying the brand’s marketing concept, dubbed “Horizon”. In line with the concept, a horizon line on the walls 4 feet off the ground circumscribes the space.

Below the horizon, the floor and walls are black; above, they are gray. The products are arranged in eye-catching installations that play around with transparency.

The space reserved for Nixon’s range of apparel and accessories. Photo Nixon.


The brand has set up a wall of watches that takes its inspiration from by the kind of sneaker walls found in footwear stores.

In the middle of the space, a large transparent case with watches arranged on a wavelike set of pedestals, displays dozens of models.

On the other side, a wall features black and white photos and accessories, while its range of apparel is presented on hangars.

The second part of the store, which plays around with bright wooden furniture, overlooks the watch bar. That’s where Nixon offers a unique opportunity for its customers.

Clients are invited to create their own customized products starting off with the base of models like The Time Teller, The Sentry and The 48-20 Chrono.

Nixon invites customers to design customized watches. Photo Nixon.


Customers can, in speaking with the barman, design their own watch, choosing among different dials, casings, and wristbands. The option to engrave details on the back of the watch should make the experience even more appealing.

The concept is set to be rolled out in London as well.

Next month, Nixon plans to open a 650 square foot flagship on Newburgh Street in the Carnaby Street neighborhood next month.

Copyright © 2022 FashionNetwork.com All rights reserved.