Nordstrom announces launch of collaborative Something Navy brand
After the success of the Treasure & Bond x SomethingNavy capsule last year, department store chain Nordstrom is partnering with influencer Arielle Charnas again to create a standalone Something Navy brand slated for launch this fall.
According to a release from Nordstrom, the new brand aims to offer “statement pieces and elevated essentials at an accessible price point”, while its aesthetic will revolve around neutrals with a subtle use of prints and splashes of color. Pieces will be available in sizes 00 to 18, in line with Nordstrom’s commitment to inclusive sizing.
Jennifer Jackson Brown, president of Nordstrom Product Group, said that the brand will expand into new categories each season, explaining “The SomethingNavy x Treasure & Bond capsule collection we introduced in fall 2017 really resonated with our customers, and we could not be more thrilled to welcome [Charnas] back to Nordstrom.”
Charnas commented, “After our collaboration last year, it was a natural choice to continue my work with Nordstrom,” going on to say, “Through my career, I have been lucky enough to share my style and life journey with my audience. The Something Navy brand will be a reflection of my absolute love of fashion.”
Charnas created SomethingNavy as a digital lifestyle brand in 2009. Defining itself as “the discerning woman’s guide to wearable, adaptable inspiration”, the brand has garnered an impressive and dedicated following through its website and associated social media accounts over the past few years.
Something Navy will be exclusively available at select Nordstrom locations, as well as on the retailer’s website.
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