ATLANTA, Aug 14 (Reuters) - Nordstrom Inc

* President Blake Nordstrom cites pressure on margins for paring full-year forecast.

Nordstrom Inc

Retailer says toughest areas of business are still California and women's apparel

* Retailer says rivals have become more promotional

* Retailer says although consumers in the aggregate are spending less in this environment, it sees no evidence that they are trading down. (Reporting by Karen Jacobs)