Nordstrom launches Ivy Park
Nordstrom debuted Ivy Park, an activewear label for women co-founded by Beyoncé and Sir Philip Green, at 54 stores and online on April 14. Ivy Park apparel is available at Nordstrom, Topshop and Net-a-Porter
The Ivy Park website describes the line as "merging fashion-led design with technical innovation" and "creating a new kind of performance wear: modern essentials for both on and off the field." The collection includes leggings at various lengths and shapes, tank tops, sweatshirts, cotton jersey tanks and tees and basketball mesh over-sized T-shirts. Prices range from $14 for headbands to $265 for bodysuits.
Nordstrom, Inc., founded in 1901 as a shoe store in Seattle, currently operates 326 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico, as well as 197 Nordstrom Rack stores.
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