North Face launches ‘Urban Exploration' concept store in San Francisco
The North Face announced on Monday the opening of a concept store at 701 Sansome St. at Jackson Square in San Francisco. The new concept store comes 50 years after the company’s first store opening in North Beach in San Francisco.
North Face puts its streetwear range on display at the Urban Exploration concept store. In store, customers will find limited edition products like the Original Daypack and Soft Duffels reissue, collaborations and curated pieces from the North Face Japanese and Hong Kong collections. The company’s New York City flagship store will feature a space similar to this concept.
In addition, North Face honored its 50-year tradition of making handcrafted outdoor gear by partnering with Horween Leather Co. and a third-generation factory in Chicago to revive its first-ever packs sewn and sold at the company’s original location. The bag collection includes styles like the ’68 Daypack and a small and large ’78 Duffel that are made entirely in the US and feature 17-ounce waxed cotton canvas, double reinforced panels, riveted stress points and premium leather trims.
Prices range from $225 to $300 and the collection will be sold online and at the North Face Fifth Avenue on October 13.
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