North Face unveils its first-ever global brand campaign
The North Face on Tuesday unveiled its first-ever global campaign in company history.
The campaign entitled, “Never Stop” features North Face athletes, Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch, pushing their personal boundaries through climbing, mountaineering, skiing and snowboarding all over the world.
“Whether it’s the epic or the everyday, we want to inspire people to find the thing they love, and relentlessly pursue it,” said Todd Spaletto, president of The North Face. “Building on our previous U.S.-based campaign, ‘Never Stop’ features people who embody the spirit of exploration. It also celebrates the heroes of the U.S. Department of the Interior’s 21st Century Conservation Service Corps (21CSC) who represent the spirit of ‘Never Stop.’”
The North Face is continuing its partnership with the US Department of Interior and the 21SCS through a $100,000 donation. Through the campaign, four conservation corps organizations, Student Conservation Association, American YouthWorks, Conservation Legacy and Team Rubicon, will each receive $25,000.
The “Never Stop” campaign will be distributed globally throughout the fourth quarter in over 10 markets including the US, Canada, Germany, France, China, Korea, Australia, Nepal, Singapore and the UK.
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