Oasis taps Mollie King as first ever celebrity ambassador

By

Lauren Walker

Published
Oct 23, 2013

British high-street retailer Oasis has team up with pop star Mollie King from The Saturdays for its first ever celebrity-endorsed collection. The 45-piece capsule collection, named ‘Loved by Mollie’, ranges in price from £28 to £350.

The move marks the start of a one year collaboration of the brand, which will see Mollie King curate several collections and star in the campaigns.

"Mollie has always loved and worn our collection so we definitely feel she is the perfect, natural brand fit. says Hash Ladha, Oasis Chief Operating Officer.

Belonging to the group Aurora fashion - which also owns brands Coast and Warehouse – Oasis operates 300 stores throughout the UK and Republic of Ireland and 79 stores internationally across 19 countries, including Asia, the Middle East and Russia.