Oliver Peoples opens first European store in London
Eyewear brand Oliver Peoples opened its first-ever retail location in Europe this month. The 650-square-foot store is located at 151 Sloane Street in London.
The Los Angeles-based brand partnered with Marmol Radziner to design the store’s dark and moody interior. The store features teak and leather furniture, optometry stools, grey wooden floors and wood and metal fixtures. Oliver Peoples offers its vast collection of eyewear styles from its men’s and women’s collections, as well as collaboration pieces with The Row and Byredo and limited edition custom frames and vintage sunglasses.
The new London store is a follow up to the brand’s recently opened East Hampton store in Long Island. Oliver Peoples converted its Hamptons pop up to a permanent location following its success in 2015.
Oliver Peoples currently operates 16 dedicated stores in New York City, East Hampton, Short Hills, Chicago, San Francisco, Los Angeles, Malibu, San Diego, Costa Mesa, Osaka, Tokyo, Nagoya, and Daikanyama. The brand recently announced plans to open a retail location at King of Prussia Mall in Pennsylvania in early 2017.
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