Omega enters eyewear market with Marcolin Group partnership
Swiss watchmaker Omega and Marcolin Group announced on Wednesday that they have partnered to create Omega branded sunglasses.
The eyewear collection, which is slated to launch in August 2016, takes inspiration from Omega’s strong heritage and timepiece design. The two companies worked closely together to co-design the eyewear collection with their respective principles in mind.
Commenting on the launch, Raynald Aeschlimann, President & CEO of Omega, said: "This is an exciting step for Omega because it leads our brand into new areas of creativity. With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses. It's also been beneficial to share this project with Marcolin Group, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products. For customers, this is a chance to find new ways to express personal style and a passion for our brand."
Omega joins Marcolin Group’s vast brand portfolio that includes Tom Ford, Balenciaga, Moncler, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod's, Emilio Pucci, Swarovski, Dsquared2, Diesel, Just Cavalli, Covergirl and Viva among others. In 2015, the company sold about 14.3 million eyeglasses.
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