Opening Ceremony Pride 2016 capsule to raise money for Orlando shooting victims
June is Pride Month and it has been a very somber month since the horrific shooting in Orlando. Opening Ceremony aims to celebrate this month and honor the victims of the shooting with its new Celebrating Pride 2016 collection.
The capsule collection consists of t-shirts, tank tops, hoodies and hats featuring the logos of popular gay hangouts in New York City. West Village bars The Stonewall Inn and The Monster are featured on apparel, as well as Chelsea bar The Eagle and closed businesses Meow Mix and Cattyshack. The affordable collection ranges in price from $25 to $60.
Opening Ceremony will donate 100% of all profits from the collection to the Pulse Victims Fund, a crowdsourced GoFundMe project affiliated with Equality Florida, the state's LGBT civil rights organization. As per Equality Florida, all donations will be distributed to family members of the Orlando shooting victims.
The retailer celebrated Pride Month in the past with a capsule collection of t-shirts designed by manga-inspired clothing brand Massive and manga artist Jiraiya.
The Celebrating Pride 2016 collection is available now on the Opening Ceremony website.
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