×
48 127
Fashion Jobs
NEIMAN MARCUS
Marketing Manager, Esg / ps
Permanent · Dallas
NEIMAN MARCUS
Loss Prevention Investigator
Permanent · Dallas
NEIMAN MARCUS
sr Manager Group Sales - Las Vegas
Permanent · Las Vegas
NEIMAN MARCUS
Supply Chain Project Analyst
Permanent · Irving
NEIMAN MARCUS
Sales Support Manager - Las Vegas
Permanent · Las Vegas
NEIMAN MARCUS
Sales Manager, Women's Apparel - Fashion Island
Permanent · Newport Beach
NEIMAN MARCUS
Sales Experience Director - Las Vegas
Permanent · Las Vegas
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time: Livermore
Permanent · Livermore
BLOOMINGDALE'S
Outlet Keyholder Selling, Full Time: Metro Pointe
Permanent · Costa Mesa
BLOOMINGDALE'S
Business Manager, South Coast Plaza
Permanent · Costa Mesa
MACY'S
Supply Chain Finance Analyst
Permanent · Secaucus
MACY'S
Asset Protection Security Guard, West Dade Miami Int'l - Full Time
Permanent · Miami
MACY'S
Asset Protection Security Guard, la Cumbre Plaza - Part Time
Permanent · Santa Barbara
MACY'S
Asset Protection Security Guard, Center City - Part Time
Permanent · Philadelphia
MACY'S
Asset Protection Detective, Sherman Oaks Fashion Square - Full Time
Permanent · Los Angeles
MACY'S
Manager, Partner Center Operations
Permanent · Deerfield Township
MACY'S
Asset Protection Detective, Southland - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Cape Cod - Full Time
Permanent · Barnstable
MACY'S
Advisor, Product Management
Permanent · New York
MACY'S
Asset Protection Investigator
Permanent · Secaucus
MACY'S
Asset Protection Detective, Emerald Square - Full Time
Permanent · North Attleborough
MACY'S
sr Manager, Creative Director
Permanent · New York
Published
Apr 24, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Outdoor Voices uses AR to launch OV Trail Shop running collection

Published
Apr 24, 2018

Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.


OV Trail Shop AR experience - Outdoor Voices


OV's debut running collection includes a running skort, shorts and tank. The company also collaborated on a trail running sneaker with Hoka One One which are available in pink, aqua and navy. 

However, Outside Voices Founder Tyler Haney said on a Facebook video feed that "you can't see [the new running collection] unless you download... the app", which is described by the OV Trail Shop website as "an augmented reality shopping experience only accessible from our favorite Recreational destinations."

To activate the collection's associated AR experience once in the app, users follow a map to one of 50 Trail Shop locations in the US. Products virtually appear in a platform similar to Pokemon Go, where consumers can then walk towards the items and put them in their virtual shopping bag.

The goal is to get people out running, downloading the app and shopping and the app claims that the AR experience "shows every seam and texture — just as if you were shopping in store."

The collection will be online in the Trail Shop for a week, but the AR retail experience only lasts for one day. Trail Shops are located across the US, both in cities where OV has a retail presence and new markets as well.

OV's running collection debuts in AR today and will roll out at retail locations in the US on April 25th, as well as online. Apparel price points range from $40 to $70 with the Hoka One One shoes retailing for $140.

Copyright © 2021 FashionNetwork.com All rights reserved.