×
20 403
Fashion Jobs
NIKE
General Manager, Partner Management, Americas
Permanent · Beaverton
AVEDA
Aveda Advisor -12 Hrs - Aveda Experience Center Keystone -Indianapolis,in
Permanent · Indianapolis
AVEDA
Aveda Advisor - 12 Hrs - Ross Park Mall - Pittsburgh, PA
Permanent · Pittsburgh
AVEDA
Part Time Advisor - Aveda Brea Mall - 20 Hrs - Brea,ca
Permanent · Brea
DIADORA SPA
Finance & Administration Coordinator us
Permanent · PHILADELPHIA
NIKE
Product Line Manager - Tennis Apparel
Permanent · Beaverton
NIKE
Principal Business Architect - Data & Analytics
Permanent · Beaverton
NIKE
Americas Payroll Tax & Accounting Manager
Permanent · Beaverton
AVEDA
Part Time Advisor - Aveda Cherry Hill - 12 Hrs - Cherry Hill, nj
Permanent · Cherry Hill
AVEDA
Aveda Advisor - 10 Hrs - Woodland Hills Mall - Tulsa, ok
Permanent · Tulsa
NIKE
Change Management Director, Global Human Resources
Permanent · Beaverton
NIKE
Business Analyst - Apla Mpo
Permanent · Beaverton
ESTÉE LAUDER COMPANIES
Part Time Keyholder - Ccs Five Oaks Outlets - 15 Hours - Sevierville,tn
Permanent · Sevierville
JBCSTYLE
sr. Vice President, Supply Chain
Permanent · NEW ORLEANS
AVEDA
Aveda Global Online Project Manager
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Keyholder - Cosmetic Company Stores - 15 Hrs - Tanger Outlet Center - Lancaster, PA
Permanent · Lancaster
HOMEGOODS
Manager of Human Resources, Distribution Center
Permanent · Tucson
MARMAXX
Loss Prevention Lead Specialist
Permanent · SAN ANTONIO
MARSHALLS
Distribution Center Supervisor
Permanent · Woburn
HOMEGOODS
Maintenance Supervisor, Distribution Center
Permanent · Tucson
HOMEGOODS
Area Operations Manager
Permanent · Tucson
MARSHALLS
10195-Human Resources Business Partner i
Permanent · Philadelphia

Outdoor Voices uses AR to launch OV Trail Shop running collection

By
Published
Apr 24, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Outdoor Voices is using augmented reality to debut the launch of its new running collection. Through the OV Trail Shop app, users can preview seams, textures and finishes, and locate running product in store.


OV Trail Shop AR experience - Outdoor Voices


OV's debut running collection includes a running skort, shorts and tank. The company also collaborated on a trail running sneaker with Hoka One One which are available in pink, aqua and navy. 

However, Outside Voices Founder Tyler Haney said on a Facebook video feed that "you can't see [the new running collection] unless you download... the app", which is described by the OV Trail Shop website as "an augmented reality shopping experience only accessible from our favorite Recreational destinations."

To activate the collection's associated AR experience once in the app, users follow a map to one of 50 Trail Shop locations in the US. Products virtually appear in a platform similar to Pokemon Go, where consumers can then walk towards the items and put them in their virtual shopping bag.

The goal is to get people out running, downloading the app and shopping and the app claims that the AR experience "shows every seam and texture — just as if you were shopping in store."

The collection will be online in the Trail Shop for a week, but the AR retail experience only lasts for one day. Trail Shops are located across the US, both in cities where OV has a retail presence and new markets as well.

OV's running collection debuts in AR today and will roll out at retail locations in the US on April 25th, as well as online. Apparel price points range from $40 to $70 with the Hoka One One shoes retailing for $140.

Copyright © 2020 FashionNetwork.com All rights reserved.