×
67 345
Fashion Jobs
TJ MAXX
Overnight D/C Loss Prevention Specialist
Permanent · Pittston
ROSS STORES
Store Protection Specialist
Permanent · Novato
ROSS STORES
Store Protection Specialist
Permanent · Dallas
TAPESTRY
Area Manager
Permanent · Boston
SALLY BEAUTY CORPORATE
Outside Sales Representative - Cosmoprof
Permanent · Ottawa
ASCENA
Part Time Manager Ann Taylor Factory Birch Run, mi
Permanent · Birch Run
ASCENA
District Manager - Ann Taylor, il/mi
Permanent · Lockport
ASCENA
District Manager, Ann Taylor Loft Factory Outlet - Georgia
Permanent · Peachtree City
NORDSTROM
Program Manager 2 - Price Strategy
Permanent · Seattle
NORDSTROM
General Manager- Cafe Nordstrom- Downtown Portland
Permanent · Portland
NORDSTROM
Area Manager - Training - Portland, or
Permanent · Portland
NORDSTROM
Operations Manager Outbound – Sat-Mon 6pm-6am Shift – Elizabethtown, PA
Permanent · Elizabethtown
NORDSTROM
Business Intelligence Analyst Lead
Permanent · Seattle
NORDSTROM
Assistant General Manager- Marketplace Cafe- Bellevue Square
Permanent · Bellevue
NORDSTROM
General Manager- Nordstrom Grill- City Creek Center
Permanent · Salt Lake City
NORDSTROM
Assistant General Manager- Bistro Verde- Nyc Flagship
Permanent · New York
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Century City
Permanent · Los Angeles
BLOOMINGDALE'S
Registry Consultant, Full Time - San Francisco
Permanent · San Francisco
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Century City
Permanent · Los Angeles
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time - Northbrook
Permanent · Northbrook
KOHLS
Full-Time Loss Prevention Service Specialist
Permanent · Springfield
KOHLS
Full-Time Loss Prevention Officer
Permanent · Salinas
Published
Feb 1, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

P&G to review all of its relationships with ad agencies

Published
Feb 1, 2017

P&G has decided to stop paying for any digital ads, tech or agency services that don’t meet its standards and will review all of its ad contracts this year as it claims the “media supply chain” has become non-transparent and fraudulent.


Pantene


Speaking at a conference in Florida the company’s chief brand officer Marc Pritchard said: “We accepted multiple viewability metrics, publisher self-reporting with no verification, outdated agency contracts, and fraud threats – with the somewhat delusional thought that digital is different and that we were getting ahead of the digital curve. We’ve come to our senses.”

In his speech Pritchard laid out a four-point plan designed to gain back control over the quality of ads and generate growth.

Among others, Procter and Gamble plans to adopt the MRC-validated viewability metric and third-party verification, which it hopes will help it “conduct business transparently and comparatively across all platforms”.

The retailer said it spends “enormous amounts of time” trying to understand, analyse and explain the differences between Facebook, Instagram, Twitter, Snapchat, Pinterest, Pandora, YouTube and the dozens of viewability standards claimed to be the right metric for each platform.

“The human mind can register an image into memory in 0.25 seconds. Regardless, it doesn’t matter enough to warrant the complexity and the tremendous resources spent to deal with the differences. We’d rather spend time working on better advertising than debating the viewability standard with another publisher or agency,” said Pritchard.

With its brands Tide, Tampax, Pampers, Olay, Gillette, Braun and Herbal Essences and Pantene Pro-V, P&G is one of the world’s biggest advertisers.

The company is now asking retailers and industry players to join the campaign and help improve online marketing standards.

Copyright © 2022 FashionNetwork.com All rights reserved.