PacSun launches Justin Bieber’s All Access Purpose Tour collection
Justin Bieber’s Purpose Tour collection has made the rounds at a number of retailers including VFiles, Barneys, Urban Outfitters and Forever 21, and on Saturday the collection launched at PacSun online and in stores.
The All Access Purpose Tour merchandise consists of sweatshirts, hoodies, t-shirts, jackets and caps featuring the Purpose Tour logo and the phrase “All Access”. Other styles include a tanktop with a picture of Bieber and a mock jersey t-shirt. Though the collection is designed for men, PacSun is offering the collection to women as well.
Bieber’s Purpose Tour line offered different styles at each retailer that partnered with the brand. VFiles was the first to carry the line and offered the popular ‘Security’ t-shirts while Barneys sold the styles that Bieber himself wore on tour.
PacSun is a predictable partner for the Purpose Tour collection. PacSun’s demographic includes customers that listen to Bieber’s music, and Fear of God Founder and Creative Director Jerry Lorenzo, who designed the Purpose Tour collection, is a regular collaborator with PacSun. Lorenzo currently designs Fog, the Fear of God diffusion line, exclusively for PacSun.
The All Access collection ranges in price from $34.95 to $99.95.
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