×
56 781
Fashion Jobs
LULULEMON
Assistant Manager, Operations | Wellesley
Permanent · Wellesley
LULULEMON
Assistant Manager, Operations | s. Galena Street (Aspen, CO)
Permanent · Aspen
LULULEMON
Assistant Manager, Operations (Contract) | West County Center
Permanent · St. Louis
MACY'S
Asset Protection Captain, Fresno Fashion Fair - Full Time
Permanent · Fresno
MACY'S
Asset Protection Detective, Visalia - Full Time
Permanent · Visalia
MACY'S
Asset Protection Detective, Boynton Beach - Full Time
Permanent · Boynton Beach
MACY'S
Asset Protection Detective, White Marsh - Full Time
Permanent · Nottingham
MICHAEL KORS
f/t Sales Supervisor, Christiana Mall
Permanent · Newark
NORDSTROM
Assistant Manager - Specialty Coffee - Grove at Farmer's Market
Permanent · Los Angeles
NORDSTROM
Asset Protection - Agent - San Leandro Rack
Permanent · San Leandro
NORDSTROM
Asset Protection - Security Ambassador - Towson Town Center
Permanent · Towson
ROSS STORES
Store Protection Specialist
Permanent · Englewood
ROSS STORES
Store Protection Specialist
Permanent · Pembroke Pines
MACY'S
Asset Protection Detective, Lakeforest - Full Time
Permanent · Gaithersburg
MACY'S
Asset Protection Detective, Easton - Full Time
Permanent · Columbus
MACY'S
Asset Protection Detective, Auburn - Full Time
Permanent · Auburn
MACY'S
Asset Protection Detective, Santa Anita - Full Time
Permanent · Arcadia
TJ MAXX
ft Loss Prevention Detective Now Hiring
Permanent · Hartsdale
TJ MAXX
ft Loss Prevention Detective Now Hiring
Permanent · Yonkers
ADIDAS
Senior Specialist, HR - Covid Pmo - Limited Duration (Until End of Year)
Permanent · Portland
ADIDAS
Senior Director, Sport Brand Communications
Permanent · Portland
ADIDAS
Senior Manager Human Resources - Brand And Business Development
Permanent · Los Angeles
Published
Sep 25, 2015
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Patagonia creates a line of sustainable jeans

Published
Sep 25, 2015

The message is straightforward: "Because Denim is Filthy Business". To present its new line of jeans, Patagonia has taken on a strong stance, one which may likely ruffle a few other feathers in the denim world. However, the American company wants the message to hit home with the release of its new sustainable jeans.

Patagonia campaign for its news line of jeans - Patagonia


"Our desire is not to point fingers at the players in the sector," pointed out Mark Little, the brand's Sportswear Director. "We voluntarily chose to be disruptive. We want to capture attention, for people to stop and ask themselves about how things are done in the industry."

The brand has created a line of three pairs of jeans for men and three for women ranging from 99 to 129 euros. Customers can opt for a sporty, stretch version, made with 71% organic cotton and 29% Coolmax polyester, and thus not exactly "green". There is a 100% cotton version for men, as well as a standard cut. For women, a 100% cotton boyfriend or slim cut. The brand thus offers something for both sporty types and urbanites.

Patagonia was already working with organic cotton but decided to review its entire manufacturing process to have more sustainable products. It isn't the only brand though to offer organic cotton denim. In France, there is Bonobos and 1083 and Sweden has Nudie Jeans & Co.

The American brand's initiative thus serves to give even more weight to the work already started by these brands.

Copyright © 2022 FashionNetwork.com All rights reserved.