Patagonia names Enviro and Marketing Coordinator for the UK and Ireland
She was most recently the Marketing Manager responsible for all aspects of marketing and PR in the UK at Henri Lloyd, the sailing outerwear brand. Douglas has also worked in marketing roles at The North Face, Bench, Lee and Wrangler.
At Patagonia, she'll be responsible for activating the brand in the UK through their seasonal product marketing campaigns, as well as brand activations such as Worn Wear, and sports community marketing. She'll work closely with UK & Ireland Country Manager Alex Beasley. Douglas will report to Alex Weller, Marketing Director Europe, and her start date will be March 1st, 2016.
Douglas said: "I'm really excited to join the Patagonia team, as a keen runner both on the road and recently the trails and being environmentally aware, Patagonia is a great fit for me both personally and professionally. My other passions include yoga and travel so planning and researching my next adventure takes up a lot of my spare time!"
Beasley, Patagonia Country Manager for UK & Ireland, said: 'With so many exciting projects & campaigns in the pipeline for the coming year, having a member of the team that has the experience in planning, delivery & execution is vital - Lisa brings this plus a wealth of brand & trade marketing experience. We are excited to have her join the team at this exciting time for the brand as we continue to gather momentum & build our team.'"
Patagonia recently moved its expanding UK team, as well as its UK showroom, to a Victorian warehouse in Manchester's city centre located close to other key outdoor brands, as well as some of the UK's best hiking, climbing and fishing areas.
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