Peach & Lily launches new skincare line

K-beauty heavyweight Peach & Lily is an expert at curating cosmetics, but now the brand has unveiled a whole new skincare line of its own.

The company, a go-to retail site for US-based fans of Korean beauty products, has finally launched a full, own-brand line, following months of teasing. The five-piece collection comprises a ‘Glass Skin Refining Serum,' a ‘Pure Beam Luxe Oil,' a ‘Matcha Pudding Antioxidant Cream,' a ‘Super Reboot Resurfacing Mask' and an ‘Original Glow Sheet Mask,' all available on peachandlily.com.

Peach & Lily first dropped the news of its new project back in May, with founder Alicia Yoon revealing in a blog post that the project had been two years in the making. She cited the difficulties her sister had encountered when pregnant, in finding clinical strength skincare with clean, safe ingredients. "I decided to create this line for my sister and for all of you who are quite simply looking for results without tradeoffs," Yoon wrote.

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Since its launch in 2012, Peach & Lily has grown to become a major K-beauty retail platform in the US, functioning as a portal for cult Asian beauty trends and cosmetics. The brand made its first foray into beauty products in 2016, when it launched a trio of sheet masks; a K-beauty staple. Last year saw the company ramp up its visibility in the US with a dedicated retail pop-up space at Bergdorf Goodman's New York flagship store in October.