×
30 204
Fashion Jobs
HOMEGOODS
70118-lp Detective
Permanent · Lutz
HOMEGOODS
Loss Prevention Detective
Permanent · Los Angeles
MARSHALLS
lp Detective - Boston Fenway
Permanent · Boston
MARSHALLS
70118-lp Detective Miami Gardens
Permanent · Miami Gardens
HOMEGOODS
70118-lp Detective
Permanent · Bradenton
MARSHALLS
lp Detective - Homestead, fl
Permanent · Homestead
MARSHALLS
70118-lp Detective Miramar
Permanent · Miramar
L'OREAL GROUP
Senior Manager, Digital Solutions & SEO Lead, Cerave us
Permanent · New York
L'OREAL GROUP
Senior Manager/Director, Omni-Shopper Marketing - Garnier Skincare
Permanent · New York
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Great Falls
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Memphis
VICTORIA'S SECRET
Asset Protection Investigator (Kansas City, Kansas - Legends Outlets & Summit Fair Mall)
Permanent · Topeka
ROSS STORES
Human Resources Manager
Permanent · Chicago
H&M
West Coast Sales HR Manager
Permanent · Los Angeles
H&M
Gift Card Experience Product Manager
Permanent · New York
ESTÉE LAUDER
Manager, Global Product Marketing
Permanent · New York
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20Hrs - Premium Outlets - Charlotte,nc
Permanent · Charlotte
JO MALONE LONDON
Retail Beauty Sales Manager - jo Malone London - 35 Hrs - Downtown - Seattle, wa
Permanent · Seattle
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20 Hrs - Tanger Outlet Center - Washington,PA
Permanent · Washington
ARAMIS AND DESIGNER FRAGRANCES
Retail Selling Specialist - Aramis And Designer Fragrances - 16 Hrs - Boston, ma
Permanent · Boston
UNIQLO
Loss Prevention Associate- Washington, D.C
Permanent · Washington
UNIQLO
Loss Prevention Supervisor- Philadelphia
Permanent · Philadelphia
By
AFP
Published
Nov 4, 2013
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pedro Lourenco: the fashion talent out of Brazil

By
AFP
Published
Nov 4, 2013

Pedro Lourenço

SAO PAULO, Brazil - Barely four years after he first appeared at the Paris fashion show, then aged just 19, Brazilian designer Pedro Lourenco has made a name for himself both at home and abroad.

Late last year, the US Forbes magazine included him on its annual list of 30 under-30 young talents who made their mark in fashion, education, music, science and health, sports or technology.

Along with American Alexander Wang, the creative director at Spain's Balenciaga fashion house, and US twins Ashley and Mary-Kate Olsen, the designing duo of fashion line The Row, Lourenco is now one of the most talked-about names in fashion circles.

He was born in a "fashion family", as the son of designers Reinaldo Lourenco and Gloria Coelho, which explains his familiarity with business.

In fact, he began designing at the age of 12.

Modernity and tradition

"To work in fashion for me is like breathing," he said in Sao Paulo as he presented his 2014 collection at Latin America's premier style event.

Inspired by the Portuguese-born Brazilian samba singer Carmen Miranda, a cinema and music icon of the first half of the 20th century, his collection has already been featured in Paris in early October.

References to pineapples and butterflies along with a combination of techniques such as hand embroidery and laser cuts provide an air of both modernity and tradition which, according to Lourenco, is what he wants to explore.

Pedro Lourenço SS14

"We have to do things for the times we are living in," he said backstage. "I adore making a synthesis. Put everything in the blender, mix and get something new," he said.

"We are a bit trite. I feel that technological development is missing and I am interested in probing the fusion of high technology and couture to create something new."

Out of Brazil and ready to conquer the world

Lourenco is young, handsome and is reputed to have a bad temper. During the show, he refused to be photographed or videotaped and afterwards met with reporters but only to talk about his collection.

Renowned Brazilian fashion consultant Gloria Kalil a few years ago described him as a "spoiled brat".

Lourenco, one of the few Brazilian designers known abroad, is based in Sao Paulo but his goal is to set up shop in Europe.

"I am really keen on moving here (Paris) and I want to focus all my energy toward this goal next year," he said in the French capital after presenting his collection.

"I am globalized", said the young Brazilian who completed his training in France.

He adorns his garments with crepe, tulle, suede, organza, leather, wool and lame, using elaborate material from Italy, Switzerland and also Brazil.

His pieces give the body a bare, sensual quality with which he says he identifies.

"I like to pay tribute to Brazil and I love the sensuality of the Brazilian woman," he said.

Copyright © 2021 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.