Penningtons continues #iwontcompromise campaign, launches new video
Penningtons, a fashion destination for plus size women across Canada, released on Wednesday a second video for its campaign #iwontcompromise.
The campaign aims to break prejudices against the plus-size community and celebrate individuality without compromise.
The first iteration of the #iwontcompromise movement was first launched in January. The video received over 18 million views.
The new video features Jill Angie, a professional trainer and running coach for plus-size women. Angie talks about her experience with running and the prejudices she has faced as a runner. The video can be viewed at iwontcompromise.ca.
Penningtons is a brand of Reitmans (Canada) Limited, a leading specialty retailer in Canada.
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