×
73 904
Fashion Jobs
L'OREAL GROUP
Assistant Vice President Global Marketing, us Integrator - Garnier Skincare
Permanent · New York
L'OREAL GROUP
Kiehls - pt Keyholder Flagship 0000025454
Permanent · New York
L'OREAL GROUP
Avp - International Business Development Skinceuticals
Permanent · New York
L'OREAL GROUP
Director Global Marketing, Emerging Markets Maybelline
Permanent · New York
L'OREAL GROUP
Director, Business Analytics - Treasury
Permanent · St. Petersburg
L'OREAL GROUP
Senior Manager, Product Owner, Sellout Accelerator
Permanent · New York
L'OREAL GROUP
Customer Data Quality Manager
Permanent · St. Petersburg
L'OREAL GROUP
Kiehls Since 1851 Berkeley - pt Keyholder - 1003830
Permanent · Berkeley
L'OREAL GROUP
Kiehl's Since 1851 - pt Keyholder - Palm Springs 0000026526
Permanent · Palm Springs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - San Francisco
Permanent · San Francisco
ASCENA
Full Time Sales Manager - Ann Taylor Utc Mall
Permanent · Sarasota
JCPENNEY
Sales Floor Supervisor - Annapolis Mall
Permanent · Annapolis
HOMEGOODS
lp Detective
Permanent · Fairlawn
TJ MAXX
Now Hiring Full-Time Loss Prevention Detective
Permanent · Burlington
KOHLS
Part-Time Stockroom Operations Associate
Permanent · Wilmington
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Sioux Falls
NORDSTROM
Retail Stock - Middlesex Commons Rack
Permanent · Burlington
NORDSTROM
Retail Stock - Palm Beach Outlets Rack
Permanent · West Palm Beach
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch + Ypb - Brand Representative, Newbury Street
Permanent · Cambridge
ABERCROMBIE KIDS STORES
Abercrombie Kids - Brand Representative, Jersey Gardens Outlet
Permanent · Elizabeth
BATH & BODY WORKS
Accounts Payable Accountant
Permanent · COLUMBUS
SACK OFF 5TH
Asset Protection Supervisor
Permanent · ORANGE
Published
Mar 15, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pentland invests in SeaVees, plans global growth for heritage sneaker brand

Published
Mar 15, 2017

UK-based Pentland Brands has added to its portfolio of sports-linked labels with an investment in Californian casual lifestyle sneaker brand SeaVees.


SeaVees was a 1960s pioneer in the move to wearing sports shoes for everyday living


 
The new investment, the size of which has not been specified, is part of its portfolio development programme and will see it taking the SeaVees growth plan forward both in the US and abroad.

Pentland’s global strategy director Chirag Patel said the company’s portfolio development programme “looks for high potential, high growth brands.”

SeaVees was born out the Californian surf movement in the 1960s and rode the wave of California’s status as a key fashion and lifestyle influencer for several years. originally established in 1964, that meant it was a pioneer in the game-changing transformation that saw athletic footwear moving into the casual shoe sector. But it closed in 1971 as new owner Converse focused its attentions elsewhere. It was only revived by footwear buyer and designer Steven Tiller in 2009 after he came across an original shoe in a Tokyo vintage store.

His revival has seen him mixing the brand’s original style with updates and has included collaborations with Grayers, J Crew, Taylor Stitich, Gap, Trina Turk and others.
 
Pentland said its new investment in the brand aims to make the most of Tiller’s footwear market knowledge and creative direction with its own strong experience in growing international footwear brands.

Privately-owned Pentland is a $3bn company with 19,000 employees that owns Speedo, Berghaus, Canterbury of New Zealand, Boxfresh, Ellesse, KangaROOS, Mitre and Red or Dead. It is also the global licensee for Lacoste Chaussures and Ted Baker footwear, plus Kickers in the UK.

The pair said their partnership “hopes to bring this long-lost, but rediscovered, authentic sneaker brand to new consumers across the world.”
 
“We have a strong track record of investing in brands in the long-term, so our plan is to give Steven and his team space to build the SeaVees brand, while giving them access to the size and scale of our network that, as a global brand management company, Pentland can offer,” Patel added.

Copyright © 2023 FashionNetwork.com All rights reserved.